Carussel is a Hungary-based software and digital services provider supporting automotive dealerships, importers, and manufacturers in the digitalization of their operations. The company specializes in the development and operation of modular content management systems for automotive clients across Europe and other international markets. In addition, it provides online marketing services focused on maximizing traffic acquisition, lead generation, and customer engagement.

In March 2024, Stratum acquired a majority stake in the company, with two founding shareholders rolling over significant portions of their investments.

Stratum is supporting Carussel’s management team in capitalizing on the ongoing digital transformation of the automotive industry, expanding its international customer base, and developing innovative products and services that further strengthen the company’s market position.

Investment highlights

• Development of new innovative products and software modules
• Implementation of enhanced financial reporting and controlling system and processes
• Establishment of a dedicated innovation and AI development team to accelerate product development and automation