R2B2 is a Czech technological company operating a digital advertisement network and providing services in programmatic online advertisement to internet publishers. The company helps publishers maximize their income from their ad space. For advertisers, R2B2 helps broaden an advertisement’s reach mainly in the Czech and Slovak markets.

In July 2020, Stratum acquired a majority stake in the company, with two founding shareholders rolling over significant portions of their investments. Since August 2020, the company has been run by the new CEO and new CIO, long-term managers of the R2B2, who also become the company’s executives.

Stratum partnered with the founders of R2B2, with the aim to further develop one of the leading online programmatic advertising companies in the CEE region.

Investment highlights

• International sales development (Europe, Asia, Latin America), bringing in additional margin, revenue diversification and proof of concept for R2B2’s service outside of its domestic market
• Establishment of the CFO role, FP&A, monthly reporting
• Execution of add-on acquisition – Caroda (video advertising delivery platform)
• New product development