{"id":1257,"date":"2026-04-29T10:23:41","date_gmt":"2026-04-29T10:23:41","guid":{"rendered":"http:\/\/stratum.eu\/majoritni-podil-ve-spolecnosti-cross-masters-ziskava-genesis-growth-equity-fund-i-2\/"},"modified":"2026-07-06T09:23:15","modified_gmt":"2026-07-06T09:23:15","slug":"ggef-i-makes-an-investment-in-elis-design-a-czech-designer-and-online-retailer-of-sustainable-and-meaningful-childrens-toys-and-furniture","status":"publish","type":"post","link":"https:\/\/stratum.eu\/cs\/ggef-i-makes-an-investment-in-elis-design-a-czech-designer-and-online-retailer-of-sustainable-and-meaningful-childrens-toys-and-furniture\/","title":{"rendered":"GGEF I kapit\u00e1lov\u011b vstupuje do spole\u010dnosti ELIS DESIGN, \u010desk\u00e9ho tv\u016frce a online prodejce udr\u017eiteln\u00fdch a smyslupln\u00fdch hra\u010dek a n\u00e1bytku pro d\u011bti, a podpo\u0159\u00ed jej\u00ed dal\u0161\u00ed rozvoj"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; module_id=&#8221;team&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F6F6F5&#8243; custom_padding=&#8221;125px||125px||true|false&#8221; custom_padding_tablet=&#8221;100px||100px||true|false&#8221; custom_padding_phone=&#8221;100px||100px||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;anim right post_date&#8221; _builder_version=&#8221;4.27.6&#8243; _dynamic_attributes=&#8221;content&#8221; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; header_font=&#8221;&#8211;et_global_heading_font||||||||&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;&#8211;et_global_heading_font|&#8211;et_global_heading_font_weight|||||||&#8221; header_2_text_color=&#8221;#000435&#8243; header_2_font_size=&#8221;60px&#8221; header_5_text_color=&#8221;#000000&#8243; custom_margin=&#8221;||25px||false|false&#8221; header_2_font_size_tablet=&#8221;46px&#8221; header_2_font_size_phone=&#8221;46px&#8221; header_2_font_size_last_edited=&#8221;on|tablet&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9kYXRlIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiPGg1PiIsImFmdGVyIjoiPC9oNT4iLCJkYXRlX2Zvcm1hdCI6ImRlZmF1bHQiLCJjdXN0b21fZGF0ZV9mb3JtYXQiOiIifX0=@[\/et_pb_text][et_pb_text module_class=&#8221;anim right post_title&#8221; _builder_version=&#8221;4.27.6&#8243; _dynamic_attributes=&#8221;content&#8221; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; header_font=&#8221;&#8211;et_global_heading_font||||||||&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;&#8211;et_global_heading_font|&#8211;et_global_heading_font_weight|||||||&#8221; header_2_text_color=&#8221;#000435&#8243; header_2_font_size=&#8221;60px&#8221; custom_margin=&#8221;||50px||false|false&#8221; header_2_font_size_tablet=&#8221;46px&#8221; header_2_font_size_phone=&#8221;46px&#8221; header_2_font_size_last_edited=&#8221;on|tablet&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoMT4iLCJhZnRlciI6IjwvaDE+In19@[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;4&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221; anim right&#8221; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;&#8211;et_global_body_font||||||||&#8221; text_text_color=&#8221;#404040&#8243; text_line_height=&#8221;1.3em&#8221; header_2_text_color=&#8221;#000435&#8243; header_2_font_size=&#8221;30px&#8221; header_3_text_color=&#8221;#000000&#8243; header_3_font_size=&#8221;30px&#8221; header_4_text_color=&#8221;#004225&#8243; header_4_font_size=&#8221;19px&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;18px&#8221; text_font_size_phone=&#8221;18px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<div class=\"perex\">\n<h4>GGEF I, a growth capital fund specialising in investments into small and medium-sized companies with growth potential, primarily in the Czech Republic and Slovakia, is making an equity investment in ELIS DESIGN with the aim of supporting the company\u2019s further expansion. ELIS DESIGN designs and sells children\u2019s toys and furniture online in the Czech Republic and other European countries. GGEF I will work together with the founders and management on executing the company\u2019s next phase of growth strategy.<\/h4>\n<p><strong> <\/strong><\/p>\n<p><strong><\/strong><\/p>\n<\/div>\n<div class=\"perex\"><\/div>\n<div class=\"perex\"><\/div>\n<div class=\"content\">\n<div class=\"mb30\">\n<div>\n<p>ELIS DESIGN is a Czech company focused on the design and direct online sale (D2C \u2014 Direct to Consumer) of sustainable and meaningful toys inspired by the Montessori philosophy, as well as children\u2019s furniture. The company was founded in 2018 by the Novotn\u00fd couple and has, over the years, successfully expanded into Slovakia, Hungary, Germany and other European markets.<\/p>\n<p>The founders decided to bring in a strong financial partner to support the company\u2019s development, particularly in new product verticals and geographic expansion. Long-standing members of the ELIS DESIGN management, Jan K\u0159ivka (CEO) and Martin Dor\u0148\u00e1k (CSO), are taking over the leadership of the company and will spearhead the execution of the next phase of its growth strategy.<\/p>\n<p>Ale\u0161 Novotn\u00fd, founder of ELIS DESIGN, said: \u201cI have been preparing this decision for some time and it is part of a broader strategic step. By handing over day-to-day leadership to the management team, I have deliberately moved into product strategy, where I see the greatest contribution I can make to the company\u2019s continued development. We see Montessori as the starting point and want to go further, supporting children in discovering the world with their whole body and all their senses, through movement, touch, sound and visual stimuli.\u201d<\/p>\n<p>Ond\u0159ej Pernica, Investment Director at GGEF I, commented: \u201cWhat attracted us to ELIS DESIGN was above all the entrepreneurial spirit and creativity embedded in the company\u2019s DNA. Combined with its focus on smart products and an excellent management team, this forms a strong foundation for continuing a successful growth story.\u201d Ji\u0159\u00ed Bene\u0161, Managing Partner at GGEF I, added: \u201cFor our first fund, this is the fourteenth completed investment, which closes its investment period with the fund fully deployed into quality companies with significant growth potential. We will now focus fully on developing the value of our portfolio companies and on finalising the launch of our second private equity fund.\u201d<\/p>\n<p>Jan K\u0159ivka, current CEO of ELIS DESIGN, noted: \u201cI see the entry of GGEF I as an important milestone that will allow us to accelerate the changes we have already been working on internally. Over the past months, we have taken significant steps in logistics and are gradually unifying our e-shop solution into a single technological and design standard across markets. This opens up room for significantly faster and more efficient expansion into additional countries.<\/p>\n<p>Our goal is not merely to grow in terms of the number of markets, but above all to build a strong, long-term European brand that offers parents trust, inspiration and quality products. The cooperation with GGEF I gives us the capacity to deliver on these ambitions faster and in a more systematic way.\u201d<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<h3>About ELIS DESIGN<\/h3>\n<p>ELIS DESIGN is a Czech e-commerce company focused on the development and online sale of high-quality products for children and families, particularly toys, furniture and accessories that support the natural development, curiosity and physical activity of children. The products are designed with an emphasis on functional design, safety and long-term sustainability, with regard to both the environment and the everyday needs of families. As the company itself puts it: the products are tested by the strictest testers of all, our own children.<\/p>\n<p>The company has been growing at a double-digit rate over the long term and operates in several European markets, where it is building a strong customer base and the trust of parents. A key part of its strategy is direct-to-consumer sales (D2C) and a focus on the customer experience across the entire purchase journey, from inspiration and product selection through to delivery and after-sales care.<\/p>\n<p>In addition to sales itself, ELIS DESIGN is actively developing content and community activities that help parents choose suitable products and provide inspiration for everyday life with children. The company therefore acts not only as a retailer, but as a partner to parents, helping them create an environment in which children can develop naturally.<\/p>\n<h3><\/h3>\n<h3><\/h3>\n<h3>Transaction advisors<\/h3>\n<p><span>GGEF I was advised on legal matters by Novalia, while financial and tax advisory was provided by Panaga and commercial advisory was led by \u0160t\u011bp\u00e1nka V\u00edlov\u00e1.<\/span><\/p>\n<p><span>The shareholders of ELIS DESIGN received transaction advisory services from the IMAP REDBAENK group and legal services from HAVEL &amp; PARTNERS.<\/span><\/p>\n<p><span>The transaction was supported by Komer\u010dn\u00ed banka.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_gallery gallery_ids=&#8221;1441,1668,1669&#8243; posts_number=&#8221;3&#8243; show_title_and_caption=&#8221;off&#8221; show_pagination=&#8221;off&#8221; zoom_icon_color=&#8221;#EAAA00&#8243; hover_overlay_color=&#8221;RGBA(255,255,255,0)&#8221; hover_icon=&#8221;&#x50;||divi||400&#8243; module_class=&#8221;post_gallery anim up&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>GGEF I, a growth capital fund specialising in investments into small and medium-sized companies with growth potential, primarily in the Czech Republic and Slovakia, is making an equity investment in ELIS DESIGN with the aim of supporting the company\u2019s further expansion. ELIS DESIGN designs and sells children\u2019s toys and furniture online in the Czech Republic and other European countries. GGEF I will work together with the founders and management on executing the company\u2019s next phase of growth strategy. ELIS DESIGN is a Czech company focused on the design and direct online sale (D2C \u2014 Direct to Consumer) of sustainable and meaningful toys inspired by the Montessori philosophy, as well as children\u2019s furniture. The company was founded in 2018 by the Novotn\u00fd couple and has, over the years, successfully expanded into Slovakia, Hungary, Germany and other European markets. The founders decided to bring in a strong financial partner to support the company\u2019s development, particularly in new product verticals and geographic expansion. Long-standing members of the ELIS DESIGN management, Jan K\u0159ivka (CEO) and Martin Dor\u0148\u00e1k (CSO), are taking over the leadership of the company and will spearhead the execution of the next phase of its growth strategy. Ale\u0161 Novotn\u00fd, founder of ELIS [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:divi\/placeholder \/-->","_et_gb_content_width":"1480","footnotes":""},"categories":[11],"tags":[],"class_list":["post-1257","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/stratum.eu\/cs\/wp-json\/wp\/v2\/posts\/1257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stratum.eu\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stratum.eu\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stratum.eu\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stratum.eu\/cs\/wp-json\/wp\/v2\/comments?post=1257"}],"version-history":[{"count":14,"href":"https:\/\/stratum.eu\/cs\/wp-json\/wp\/v2\/posts\/1257\/revisions"}],"predecessor-version":[{"id":2574,"href":"https:\/\/stratum.eu\/cs\/wp-json\/wp\/v2\/posts\/1257\/revisions\/2574"}],"wp:attachment":[{"href":"https:\/\/stratum.eu\/cs\/wp-json\/wp\/v2\/media?parent=1257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stratum.eu\/cs\/wp-json\/wp\/v2\/categories?post=1257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stratum.eu\/cs\/wp-json\/wp\/v2\/tags?post=1257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}